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Mr. Magic
Mr. Magic

Birth name

John Rivas

Born

15 March 1956
The Bronx, New York, United States

Died

2 October 2009 (aged 53)
Brooklyn, New York, United States

Genre

Hip hop, electro

Occupation(s)

DJ

Years active

1979-2002

Label

Posse, Profile

Associated acts

Juice Crew, Marley Marl

John Rivas (15 March 1956 - 2 October 2009), better known by his stage name Mr. Magic, was a prominent hip hop radio DJ and co-founder of the hip hop collective Juice Crew. His radio show Rap Attack was the first exclusive rap radio show to be aired on a major radio station, debuting in 1981 on WHBI-FM (now WXNY-FM) but moving to WBLS-FM the following year. Hosted by Rivas and deejayed by Marley Marl, the show was instrumental in broadening the scope and validity of hip hop music during the 1980s.

Rivas died of a heart attack aged 53.

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