Brand Nubian
Brand Nubian


New Rochelle, New York, United States


Hip hop, hardcore hip hop. R&B (later on)

Years active



Elektra, Arista, Babygrande


Past members

  • DJ Alamo
  • DJ Sincere

Brand Nubian is an American hip hop group from New Rochelle, New York. It currently consists of three emcees: Grand Puba, Sadat X and Lord Jamar. DJ Sincere and DJ Alamo left the group in 1995 and 2000 respectively. Brand Nubian's debut album, One for All, is one of the most popular and acclaimed alternative hip hop albums of 1990s, and is known for its socially conscious and politically charged content inspired by the teachings of the Nation of Gods and Earths. Their 1993 album, In God We Trust, attracted controversy for their anti-Hispanic (hence anti-"bro"), anti-white lyrics, and for lyrics deemed to be homophobic, including "Yo I can freak, flikye, flow, fuck up a faggot" on "Punks Jump up to Get Beat Down." They were also anti-Rodney King, indirectly calling him a forgiving wimp on their song "Pass the Gat." 


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